Greg Jarboe, SEO-PR, interviews Andrew Goodman, Page Zero Media about tips and suggestions on how to buy ads through Google adwords. While at SES Chicago 2009, Andrew sat in on the Paid Search: Brain Candy panel. He says some of the mistakes that search marketers make are reacting too quickly on limited information. Andrew says marketers need to be more methodical in their approach, ask for more evidence, use automated tools and use a team approach to avoid making snap judgments. Andrew shares another Google tip, where in investing psychology, studies have shown that people react twice as strongly to a financial loss compared to a positive reaction to a gain. To deal with this reaction, always look at the quarterly statement, and the same applies in search marketing. For more Google tips, one can read Andrew Goodmans book, Winning Results with Google Adwords, 2nd edition.
Schwab Launches Financial Advice Page On Facebook
Financial services provider Charles Schwab has launched “SchwabMoneyWise,” a Facebook page aimed at helping younger people manage their money. The SchwabMoneyWise Facebook page features weekly financial tips posted on the company’s educational website, schwabmoneywise.com and offered via @schwabmoneywise on Twitter. In addition, the Facebook page will feature biweekly contests with $100 …
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You may have heard how important it is to have your website
optimized for search engines, especially Google, which is
currently the most popular worldwide. The reason for this is so
your website will be ranked high in the search engines and
people will see your site first, click on it, and increase your
traffic and ultimately your sales. You might think this all
sounds like a wonderful idea and want to get your web site
optimized for Google, but you may have no idea how to go about
it. Don’t worry, getting your web page ready for the Google
search engine is not as difficult as you might have thought.
Google has a system called PageRank™ that ranks the different
web pages according to different standards. When you learn the
standards you will know how to best optimize your page to get a
high ranking in Google.
Tip #1 Search Engine Spamming
If you want to get a long term, high ranking with Google it is
important not to spam. The reason for this is Google will
blacklist you from their index and not list your URL. Also, most
other web search engines operate the same way. Learn what is
considered as spamming so you can avoid doing this.
Tip #2 Links
The more links you have on the Web that point to your website
means the higher ranking you will receive on Google. This is
because Google gives preference to sites with more links on the
Web, so make sure you work hard to increase the links to your
website that exist on the Web.
Tip #3 Keywords
Keywords are another major consideration if you want to get a
high ranking with Google. The reason for this is that Google
searches for the keywords that are related to your website and
then ranks your website for those keyword phrases. If you have a
website that is optimized for many keywords related to your
niche, you’ll attract tons of free, targeted search engine
traffic.
Tip #4 Do not Use Frames
Google does not support websites with frames very well, so if
your website utilizes frames you run a risk that your site will
not rank well with Google or even get indexed at all. Get rid of
those frames if you want Google to list all of the pages on your
website!
Tip #5 More Text
Google searches for text, not photos or images. Make sure that
you keep your content keyword rich and accurate. Keep the
graphics to a minimum as well because the more images you have,
the less text you have, the fewer keywords Google will be able
to search for, and the longer your web pages will take to load.
Tip #6 Links
Make sure all pages within your site have their own URL or
otherwise Google will have problems picking up and ranking these
pages
Michael Turner reveals his foolproof way to increase website traffic in his free 7 part mini-series. Grab it free right now at http://www.powertraffictactics.com/.
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