Article by Poncho Boojo
Want to increase the amount of traffic that goes into your website? Use these five SEO tips below and you’ll attract more online users in no time!
Provide Good ContentIf you want more people to check out your site, then you have to provide the exact kind of information they need. Think of the topics and keywords that your target market search for, and base the contents you write for your website on those. This way, you’ll be attracting the right audience more easily. Also see to it that you web contents are all informative, useful and accessible.
Use Relevant KeywordsAnother effective way to attract more traffic is to make use of keywords that are relevant to your niche. Be specific as much as possible so you can easily find users that would be interested in the products and services you offer. For example, if you own a web design company in Tulsa, Oklahoma, you can target the keywords “Tulsa Web Design” so that users who live in the area and need web assistance will hear about your site. Use meta tags and descriptions as well whenever you create blog posts, articles, videos and the like. They will help users and search engines to locate your website more quickly.
Submit Unique & Quality ArticlesYou can also take advantage of article directories in promoting your products and services. All you have to do is come up with unique, quality and keyword-rich articles that link back to your website and submit them to reputable directories such as EzineArticles, Article Dashboard, Articles Base and many more. The more submissions you make, the more traffic you’ll be bringing back into your site.
Create Informative VideosMaking short videos is also another good idea. Simply create informative videos that your target market would be interested in. For instance, if you own a lawn care service, then you should post videos that give tips on that topic. The actual videos don’t really have to last long–they can be one minute or even thirty seconds short as long as you quickly get to the point and give your users the information they’re looking for. Don’t forget to add your web URL on the description box in order to increase online traffic.
Set Up Web 2.0 WebsitesThe last SEO tip you can use is setting up Web 2.0 blogs that link back to your site. Sign up with high-ranking websites such as WordPress, Squidoo, HubPages and Tumblr and start creating your own blogs. Place relevant blog posts there and put a few links to your URL every once in a while, but don’t overdo it. Also, make sure not to use keywords excessively because search engine providers may mark your blog as spam and ban you from their search results.
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I have friends that have like,400 followers (on twitter),but I only have 10. How do I get more followers?
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A few weeks ago on my blog, I mentioned Twitter as one of my big personal time drains that I allowed to keep me from completing my blogging tasks efficiently. I half meant this in jest, because although I do spend way too much time on Twitter, it has been one of the most useful tools for driving traffic to my blogs. I have to admit that I didn’t “get” Twitter at first… 140 character blurbs about what you’re doing at any given moment? It sounded like a huge ADHD party for people with nothing better to do. But once I committed to exploring Twitter a bit deeper, I found that it’s a great relationship building tool – and one that naturally leads to contact via other means, such as email, discussion forums, and yes, blogs.
It’s easy to get a little (okay, a lot) carried away with Twitter, given the variety of apps that let you send and receive tweets (messages) from just about anywhere. Taken in moderation, though, there are few tools that will let you find like-minded, interested people as effectively as this one.
Here are a few of the insights I have garnered regarding Twitter over the past several weeks:
Twitter is a social networking tool, not just an advertising vehicle. Constantly pimping your blogs is a pretty poor way to get people interested in what you have to say. Instead, engage your followers. Let them know what you’re doing in your day to day life; inspire them with quotes and pearls of wisdom; post links to pictures and videos if you feel comfortable with that level of transparency. I’ve said it before – people buy from people they like, know, and trust – and Twitter is a great way to develop relationships. You know the guy at the coffee shop who knows your kids’ names, and asks how your boss is treating you these days? Yeah. Twitter lets you be that guy… only on a much larger scale.
The more engaging your Tweets, the more followers you’ll have. And I’m not talking about just average Joes here… in the few weeks that I’ve been actively using Twitter, I’ve gained the interest of Jack Canfield, Yaro Starak, Darren Rowse, and Fabienne Frederickson, just to name a few. These are highly influential people who can instantly vlow your traffic through the roof with just a single mention. It’s good to have that kind of audience.
The two most magical letters of the internet today are “RT”. In case you haven’t used Twitter, “RT” means “re-tweet”. The idea is that if you post something of value to your followers, and it really resonates, they will re-tweet the post to their followers using the prefix “RT” along with a link to your Twitter profile. So your post reaches a much wider audience than just your own followers. Say you have 1,000 followers, and 100 of them re-tweet your post to their 1,000 followers… then your post has reached 101,000 people… with no extra effort on your part! Think that’s good for traffic? Boy howdy!
You should spend time on Twitter every day to stay on people’s minds. Despite my earlier comments about using Twitter too much, it really is important to post and interact every day. Twitter is an evanescent media… you can fade from the internet public’s eye as quickly as you appeared. That doesn’t mean you need to post 100 times a day… just that you need to stay visible to make it work for you.
As with any internet media, there are plenty of spammers on Twitter. Ignore them. Or better yet, unfollow them. Twitter is a surprisingly positive social media vehicle, and followers don’t take too kindly to admonishing other users (spammers or not). Plus, jumping a spammer’s case is a waste of time. Just click “unfollow” and be done with it.
Oh, and one last tidbit…
If you’re trying to use Twitter to build backlinks to your posts/blogs/websites, you’re wasting your time. Twitter has adopted “no follow” tags throughout the site. This means that any links you post won’t count as backlinks for search engine ranking purposes. I wasn’t going to include this because I thought it was obvious, but I’ve dealt with numerous users lately who thought they were building these great link campaigns by constantly tweeting links to their sites. Sorry guys.
Well, there you go. As I mentioned, I’m a bit late on the Twitter bandwagon, so I’m certainly no “guru” when it comes to using this site. But if you haven’t been using it, I highly recommend that you start, using the tips above as a rough guideline to adjust your expectations.
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Being found in Google has become one of the most important aspects of running a business (and a business website), and it’s something that I work to accomplish on a daily basis. However, establishing better local results through Google is as simple as a 5 step process:
Submit To The Listings Of Google — Google provides a great business service through Google Places. You are able to provide hours of operation, photos, videos, coupons, and various product offerings. But, in this past month, Google Places has added the following: (1) Service Area – you can now show geographic areas that you serve, (2) Advertise through tags, and (3) real time updates.
Brighten the Beacon Through Directories — One of the best ways for Google to find you is through your use of directories. The easiest way to do this is search for the top 50 free business directories, and submit your information to 5 each day for 10 days. This will make the process easier to complete and less tedious. To start, you can visit www.dmoz.org.
Research Your Competition — The bottom line to this is that you do not want to reinvent the wheel, but you want to create a better/more efficient wheel than your competition. So, spend a day and research what categories and keywords your competition is using. This will allow you to see what is working for them as well as how you can deliver better quality content. Now that you have that information, you can hammer home user generated unique content.
Encourage Reviews – You have a unique opportunity with your business in that you can encourage and promote reviews on social media sites. Google has a section in the Google Places page where people can leave reviews and critiques of your services, but it doesn’t end there; City Search is a great place to utilize if you are in a major city, and Twitter is another (more public) place to encourage people to review. My suggestion, though, is to give them some sort of direction (i.e. Provide a specific hashtag to use on Twitter so that you can use that to promote your business as well).
Back To Basics — Venture back to the basic idea of anchor texts and internal links. Anchor down the locational keywords (i.e. restaurant in Denver with your home page, and utilize those directional keywords). You cannot undervalue the internal links that you create through your own site as well as commenting on other social media sites with your locational keywords linked back to your page.
These quick tips are enough to get your local results through Google to improve, but remember that you always want to be improving on what you already have. So, stay tuned and stop in frequently to see what other information we can produce to help you help your business.
Andy Scherer is a featured writer for IMPACT Branding & Design.
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