Google released the Search-Based Keyword Tool on Nov 18, 2008. What the tool does is basically provide and tell you what keywords you are currently missing out on based on search query data from your site’s content. This book will show you how to use this tool successfully.
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I would like to focus a bit more on Keyword Optimization. This is one of the most important factors when creating a new website. Your keyword phrases can tell you how much traffic to expect. A good keyword list can get you the targeted visitors to your site that you want. Then use these keyword phrases in your material on your site and you just became a content rich site that search engines love to see.
When starting off with keyword phrases keep a general idea of what you think the phrases you want to use are. Research these phrases and make sure that the phrase itself gets searched on the three major search engines. That would be google , yahoo, and msn in that order. Keep in mind that google has a 65-70% market share of the searches. You should focus on that search engine first.
When I start a keyword phrase project I use an excel spreadsheet. I use the keyword tools at free wordtracker and google. Google reports the searches monthly, while wordtracker reports the searches daily. You want a phrase to be searched at least 500 times a month. Wordtracker doesn’t get the amount of searches that google gets a month. So the numbers can be very wide in range, but if you keep the records you can see what phrases are popular and which one are not.
The next step is to find a niche. If you don’t you could be competing against millions of other web sites. The next step after you get your 25-30 keyword phrases is to find the amount of websites that are competing for that phrase. When most people search it called a broad match. If you put quotes around your phrase you are going to exact phrase search. This search doesn’t go quite far enough. You need to do an all in title search to find out how many web sites are competing for this phrase. To do an all in title search type in without spaces : allintitle:”your keyword phrase here”. The results that are received will be how many time that phrase appeared in the title of a web page. A good target number on google the results should be under 20,000. Make sure to annotate these results on your spreadsheet also.
Your spread sheet should now have a phrases, google searches a month, free keyword tracker searches, and the all in title results. Its very important to eliminate the phrases that don’t get searched. Eliminate the one with more than 20,000 all in title results. Before you know it you will have a rock solid keyword list that can take your site to the top of the rankings. When you get to the top of the rankings enjoy your targeted free traffic. I will be placing a video on my site showing this seo technique. Keep posting comments and let me know what you guys would like to focus on next.
Mark Mccoy is a seo expert and vb programmer determined to help other people with there organic seo needs. On my site I will have daily updates that discuss every aspect of search engine optimization. You can find my website has an rss feed if you are interested. http://www.seohelppage.com
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Well, where to start on this one. Keyword phrases are the single most important thing you can do to get traffic to your site. Not only traffic, but targeted free traffic. Imagine a searcher that finds exactly what there are looking for on your site by typing a keyword phrase into google. Good chance they will bookmark your site and come back often to see your updates. If you are selling products on your site, this will make your conversion rate go thru the roof. What more could you ask for?
I personally like to use the free keyword tools online. Yahoo, google, and free keyword tracker are the ones I use the most. I find the data from these tools are great and fairly accurate. Keep in mind when someone searches for something online, they first look for information they can get for free. Everyone likes free. Keep this in mind when you are creating your website. This might also help with becoming familiar with someone online. For example if a complete stranger on the street came up and told you about this great new vacuum cleaner they were selling. You would most likely ignore them. But if someone you knew did the same thing you might actually hear them out. Heck you might even buy from him. Why? Because he’s not a complete stranger.
When dealing with blogs and article submissions keyword phrases is what makes you get noticed. Your place in your niche is determined by the keywords you choose. So take some time and make sure the words you choose fall under these two very important criteria. First make sure your phrase is getting a decent amount of searches a month. 500-1000 searches a month is a good start for a micro niche market. One of the biggest mistakes that most people make is finding a keyword in a great niche market that isn’t searched. Which means they get no traffic. Then most likely give up on the entire project. The second is to find a market that doesn’t have a lot of competition. To do this do an all in title search. Go to google and in the search engine type allintitle:”yourkeywordphrase” . You will be looking for results under 15,000. This will put you in a niche market.
So take your time and pick out the proper keywords. Using these in conjunction with content rich articles can be as good as gold. As far as the search engines goes. Content is king. Use your keywords wisely, don’t spam them as much as you can. Organic seo can take time. Keep at it, don’t waver and never give up. The results you seek will find you. Good luck and I hope this article helps.
Mark Mccoy is an SEO expert and VB programmer determined to help other people with there organic SEO needs. On my site I will have daily updates that discuss every aspect of search engine optimization. You can find my website has an RSS feed if you are interested. http://www.seohelppage.com
Article from articlesbase.com
With increasing trend of online business, many SEO companies around the world state themselves as a reliable and trustable company and a country like India has lots of competition for search engine marketing and online marketing services. It has become really tough to rank your website on keywords such as “SEO India”, “SEO Company India” etc.
To be a reputed SEO Company in country like India has become really tough as many companies are competing against you. The reason for which every company wants to be on top is that mostly online business owners prefers to do their website optimization at minimum budget and India is the best place because the cost of optimizing a website is really low as compare to other countries such as US and UK. Salary and Wages in India for professionals is very low because of economy and industry benchmark. So, if you are hiring an in-house SEO professional for your project in UK or US, you are giving a big amount of money to the optimizer whereas in India you will get same services with half amount you spend on hiring in-house employee.
Therefore, more and more online business owners are outsourcing to SEO Company in India, because they have the advantage to outsource different companies rather to hire an employee in-house. Hence, there is plenty of scope for Indian companies in Online Marketing.
And if any SEO company in India ranks higher on keywords like “SEO India”, “SEO Services India” the chances of getting business is really high and this is the reason why SEO India is most popular keyword among SEO Companies in India. Most of the SEO firms keep trying to hold this position and take advantage of their website position. Holding a top position and retaining it on the top is really tough as it require regular updating the websites through generating keyword rich content, creating quality back links and tracking competitors.
Although, a lot of competition for the phrase “SEO India” but most of the SEO company primary target is to rank their company website for keyword SEO India. The two word key phrase has the potential to influence webmasters to choose your company for their websites and clients. So, if you are an SEO company then there is lots of work for you.
Octan Media is also one of the SEO Company in India and with its unique services and mythologies that give your business boost in organic listing. Write us your queries and we will help you with best of our abilities.
Ramesh is an SEO specialist working with Octan Media Ltd, an SEO company in India. Octan Media (SEO India) offers complete SEO services on major search engines. First page rankings on Google.
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Is it right to select the keyword which has got high keyword effectiveness index for search engine optimization ?
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