How do you get better SEO results for a site if you have already altered the title tags and images?

I am optimizing a site and have 5 keyword phrase i want to show up in Google. I have good Search Engine Optimization (SEO) results for 2 of the keywords. But I can’t figure out how to get the other 3 to become top result in Google. I have inserted the keywords in the title tags and image alt texts. Can anyone tell me what else I need to do.

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Would a company going in for GDRs or ADRs when already listed in local exchange be considered a SEO?

Lets say there is a company ‘XYZ’ which is already listed in local exchange ‘A’ in the country ‘alpha’. Now company decides to go for fresh equity infusion and it has 3 options as following.
1. Listing the company in the same country ‘Alpha’ and in the same exchange.
2. Listing the company in the same country ‘Alpha’ but in the different exchange ‘B’
3. Listing the company in the different country and the different exchange. . .

Would we consider each one of these options as SEO or just the first one as SEO?

Any help is highly appreciated. . . A document on the same would be of great help.

Thanks
Amit

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