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Basic SEO Tips and Suggestions

Article by Larry Lim

Search engine optimization (SEO) is a way to create content that will increase visibility on a search engine. Many who are looking to get their web page viewed by as many people as possible should definitely consider internet marketing. SEO content basically markets itself and programs such as Google Adwords helps in doing so. If a site that sells a particular product or service is seen on the first page of a search engine it is likely to be viewed by thousands of people. The more views there are on your site, the better your business or blog will do. Quite a few people are unaware of how to utilize the concept of search engine optimization and online marketing which is quite simple once you become familiar with the process.

There are a few tips that everyone who wants to use SEO needs to know. Here are some great SEO tips that everyone should know:

Tip #1: Get a good domain name – Having a domain name that is SEO friendly is extremely important. It should convey what you are selling or what your business is all about. A great name can make a huge difference and can bring in more customers.

Tip #2: Use good keywords – If the content on your page has no has no precise direction it isn’t going to be seen on search engines. Search engines are specific so in order for your blog or other written content on your page to be SEO friendly it has to include keywords.

Tip #3: Do not only use keywords in a blog post and other written content on site.Keywords need to be in more than just an article. Keywords should be in the page title, headline, URL, and metadata. This is the whole point of SEO. Keywords have to be present in as many locations as possible.

Tip #4: Do not write super short posts – Posts should be 300 to 600 words. They also should not be too long.

Tip #5: Use images well.

Tip #6: Use categories – It makes a website easier to navigate through.

Tip #7: Use social networks to spread the word about your business – Social networks are great for connecting to a lot of people in a short amount of time.

Tip #8: Don’t forget the meta data

Tip #9: Add Tags – The use of tags is very important.

Tip #10: Never stop updating your website.

When you lose interest others will too which can decrease sales.

If you follow these SEO tips your business will be successful. All it takes is some familiarization with how search engine optimization works. There are amazing internet marketing programs out there such as Google Adwords that can significantly improve a business. The internet is the place to gain reorganization, increase sales and gain new customers. Millions of people use search engines on a regular basis so it is the best place to advertise. Search engine optimization is definitely the way to go. Why not take advantage of the major marketing opportunities available.

Larry Lim is a leading consultant on search engine marketing and SEO services in Singapore and Malaysia. He is currently attached to SearchGuru Malaysia.










Google tips & tricks with Andrew Goodman, Page Zero Media


Greg Jarboe, SEO-PR, interviews Andrew Goodman, Page Zero Media about tips and suggestions on how to buy ads through Google adwords. While at SES Chicago 2009, Andrew sat in on the Paid Search: Brain Candy panel. He says some of the mistakes that search marketers make are reacting too quickly on limited information. Andrew says marketers need to be more methodical in their approach, ask for more evidence, use automated tools and use a team approach to avoid making snap judgments. Andrew shares another Google tip, where in investing psychology, studies have shown that people react twice as strongly to a financial loss compared to a positive reaction to a gain. To deal with this reaction, always look at the quarterly statement, and the same applies in search marketing. For more Google tips, one can read Andrew Goodmans book, Winning Results with Google Adwords, 2nd edition.

From the Tips Box: Google Instant, Full Screen Google Maps, and Secure Facebook [From The Tips Box]

From the Tips Box: Google Instant, Full Screen Google Maps, and Secure Facebook [From The Tips Box]
# fromthetipsbox Readers offer their best tips for making Google Instant work in Opera, viewing Google Maps in full screen, and visiting encrypted Facebook. More »

Read more on Lifehacker

10 Quick Steps to Becoming a Google Power-User

10 Quick Steps to Becoming a Google Power-User

By

Whether you use Google, Yahoo, MSN or Dogpile, searching the web can be both rewarding and frustrating. If you don’t have a few tips under your belt, you can waste needless time sorting and sifting through results which are all over the board. Everyone knows that you type words into your search engine and it returns pages upon pages of information about websites containing answers you might be seeking. Unfortunately, if you just type a few words into the search bar, you’re going to receive a jumble of both relevant and irrelevant results.

So how do you pare down your Googles? Let’s take a look at two of the biggest search engines: Google. Now, I’m a Google nut, but I have also used Yahoo from time to time.

Let’s start with the basics on Google. You type in a couple words and viola, pages return with information. You start sifting through.

Tip #1: Get exact results by adding “quotation marks” around your search term

Most people know that if you type in more than one word, for instance, a name, search engines will return every result that contains those two words. I searched first on my name, Judith Brandy. Google brought back every website that had the words, Judith and Brandy in its title or description. It included a liquor site, people who were names Brandy with a different first name and assorted other junk that was irrelevant to my search. I was Googling myself to see where my articles had been placed. So, Brandy DVDs and Videos at Search Extreme, would not help me. Surprisingly, I popped up at the top as an ExpertAuthor on an article site and found out that a couple of my articles had been picked up on some other websites already. This was nice know, but as I scrolled down, I found relevance disappearing before I reached the bottom of page one. So I added the quotations, and viola, a much more narrow, relevant search result was returned. So the addition of quotations was a real plus.

Tip #2: Narrow the results you receive by adding a space followed by a minus signed followed by the words you want to exclude.

For example, say you want to search on Battletar Galactica, but you don’t want to get every website and blog out there. You don’t want to get the original Battlestar Galactica television show from 25 years ago. You want the new, reimaged Battlestar on television now. So you type into the search box “space” (that’s not the word, by the way. You hit the space bar once) and then type a minus “-” sign plus the term you want to exclude like I’ve done below:Search term: Battlestar Galactica -original – This takes out any website that covers the 1978 original television show, Battlestar Galactica.

Tip #3: Get up-to-date stock quotes without going past the search page.

This is an easy one. Simply type in a stock symbol and it will return the company name, latest price and price chart at the top of the page, plus all relevent websites connected to it below. So I typed in GOOGLE STOCK SYMBOL to get back GOOG, then I typed GOOG into the box and it returned a chart, the open-high-low as well as other website where it can be further researched. Needless to say, Google is doing quite well. Google now has a new web browser called , geared completely to Google and Google products.

Tip #4: Type in certain questions about people and places and get answers.

Are you interested in the population of Tokyo, Japan? Or New York City? Would you like to know where Edward James Olmos or Joe Flanigan were born? Would you like to know what is “rabbit proof fence”? These are the kinds of questions you can ask Google.

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Simply type the following:

“population of Tokyo, Japan” with no quotes and Google returns “Japan – Population: 127,417,244″

“population of New York City” with no quotes and Google returns “New York City – Population: 8 Million”

“birthplace of Edward James Olmos” and Google returns “Edward James Olmos – Place of Birth: East Los Angeles, California, USA”

“birthplace of Joe Flanigan” and Google returns “Joe Flanigan – Place of Birth: Los Angeles, California, USA”

“who is Joe Flanigan” you wonder? Well, type it in and you’ll get an answer. “Joe Flanigan … has long-running guest roles on numerous television series, including Profiler, First Monday, …” and a link to where you can find out more.

Try the last one yourself. Type in what is “rabbit proof fence” and Google returns . . .

Tip #5: Find out where an area code or zip code is located quickly and easily.

Ask Google. Type – area code “610″ and Google will return this answer – Area Code Look Up and ReferenceListing of the majority of Area Codes throughout the US and the world. … 610, PA, SE Pennsylvania: Allentown, Reading, 484, 835 … – no muss, no fuss, just the facts at lightspeed. Tip #6: Get the weather of any place in the world Type “weather plus a location” and Google will return the current weather plus, for places in the United States, four days worth of weather and a few graphic representations in 0.09 seconds. Much faster and easier than surfing over to the weather channel and looking it up. You don’t need the quotation marks, by the way.

Tip #6: Google is a calculator

Type in 25 x 25 and Google will calculate and deliver you the result of 625. Instant calculations online. Divide = / and Multiply = *. Plus and minus are + and -.

Tip #7: Get the local time any place on Earth.

What time is it in Venice, Italy? Now you could surf on over to the World Time Clock, scroll through and find the country, find Italy, find the city of Venice, but why waste time? Simply type in “what time is it in Venice, Italy” and Google will return the correct answer, plus a link to where you can get more information all in 0.26 seconds. Be sure and check out Google’s new web browser called Chrome, geared completely to Google and Google products.

Tip #8: Going to a foreign country? Do current monetary conversions.

Simply key the following into the search box – 23000 yen in US dollars – and Google will return a quick conversion: 23 000 Japanese yen = 196.68197 U.S. dollars. If you’re headed to Asia, this is invaluable and easy.

Tip #9: Check on flights and airports.

Do you want to find out if a flight is delayed or if an airport is having weather problems? Here’s an easy way to find out before you start surfing and calling. Type in the airport number for instance PHL Airport and search. The first link that pops up will take you to the AIRPORT STATUS INFORMATION which is provided by the FAA’s Air Traffic Control System Command Center. The status information provided on this site indicates general airport conditions… It also provides a link to a Glossary of Air Traffic Management Terms if you need clarification.

Check on the flight is just as simple. Type the following “United 134″ as an example and Google will return Track status of United Airlines flight 134 with links to Travelocity, Track status on Travelocity – Expedia – fboweb.com.

Tip #10: Google tracks Fedex, UPS and USPS packages

If you have a tracking number type it in and Google will return the latest information on your package:

- UPS tracking numbers example search: “1Z9999W99999999999″

- FedEx tracking numbers example search: “999999999999″

- USPS tracking numbers example search: “9999 9999 9999 9999 9999 99″

Google also has a spell checking option which automatically looks at your query and checks to see if everything is spelled right. Did you ever “sort of” know how to spell a famous person’s name? Google’s spellchecking is based on the number occurrences of all words on the Internet, so it is able to suggest common spellings for proper nouns (names and places) that might not appear in a standard spell check program or dictionary. You can also use it as a spell checker in a way.

Word Speller: If you type in a word that you kind of know how spell, Google will return “Did you mean: spell aardvark” It’s not a dictionary, but it is a quick way to get words you already have an idea how it’s spelled.

Google has a wealth of other features which I haven’t even touched on yet. I encourage you to click on the I’M FEELING LUCKY which give you results, check out the Advanced Search which gives you many more choices and links, Language Tools which has a small translater with a good number of languages and an option to add yours. There’s even a language called “Bork, bork, bork!” Go find out what it is. It’s all quite interesting and will greatly expand your Google mindset. There is a lot more you can do with Google than the tips I’ve outlined. Check out my website link to their features page for a complete look at Google features. And even though they have a lot of features listed, I keep finding other ways to use Google. I think of this search engine as a creative entity constantly growing.

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Songwriting Tips For Writing Lyrics

In order to become a great, professional songwriter, you must devote as much time and energy to your songwriting as you would to any other career.  It requires applied study, dedication and commitment.

The songwriting process need not be in any particular order. Some folk write lyrics before the music, others will start with the music, and others write them at the same time, flitting from one to the other. Whether you prefer to begin with the lyrics or the music, the words should give the listener a picture of the theme or tale.

You can begin by thinking about the feel or vibe of the song you are going to be working on.  Decide the aura, style and a vague outline of what you want the song to portray.  A smart next step can be looking for the title of the song, which may or may not be used within the songs actual lyrics but should give a good idea of the theme or the general concept.  The chorus should really contain the hook and it ideally should be relevant to the title of the song, as the chorus is what stands out both lyrically and musically. It’s the feature that people will remember most.

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On occasion it can be beneficial to write something that isn’t a song. It can greatly assist the creative process, because you are free from the demands for form and structure, no rules to constrain you and, in addition, no hooks.

A superb piece of advice for every songwriter is to pay attention to what is happening all around them!  Listen to the things people say, what makes them laugh, look at how they interact with each other. What type of song would be interesting to these people?

Another resource for topics and inspiration for songs is quotations, a good one can give a song such direction. Try doing a search for quotations on google, search for email subscriptions or forums, there are lots of them online. Alternatively get yourself out in the fresh air (people-watching as you go) and (search for a book of quotations at the local library or bookstore.

Did you find those songwriting tips useful? You can learn a lot more about the subject here: Songwriting Tips Blog
For an in-depth songwriting course that I fully recommend take a look here: Songwriting Tips Course

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Google Hacking for Penetration Testers

Google Hacking for Penetration Testers

A self-respecting Google hacker spends hours trolling the Internet for juicy stuff. Firing off search after search, they thrive on the thrill of finding clean, mean, streamlined queries and get a real rush from sharing those queries and trading screenshots of their findings. I know because I’ve seen it with my own eyes. As the founder of the Google Hacking Database (GHDB) and the Search engine hacking forums at http://johnny.ihackstuff.com, I am constantly amazed at what the Google hacking commu

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